Things to Consider When Selecting a Translation Service

You can market your business to a global audience through the internet. However, the only way you can attract customers from around the world is if you communicate to them in their language. For this, you will need to bring in the big guns and hire a professional translation service. An experienced translator will translate your copy into French, Spanish, Russian or any other language you want. But not all translation services are made equal. So you need to evaluate a few factors to correctly select one for your business.

Quality
The content you publish or post online represents your business. Poorly translated content will cause customers to lose faith in your brand, and your sales are bound to suffer. Even a small error could lead to a huge loss, so guarantee high quality by verifying the translators’ qualifications and relevant experience. Only use translation services if the translator has relevant experience in your industry or niche.

Turnaround
Will your work be completed within the deadline? Since your business is relying on translation services, it is only fair that you enquire about the average turnaround and if they can guarantee it. Even a slight delay can lead to a loss.

Prices
Human translation services cost more than automated ones. However, the reliability and quality of a copy translated by a professional translator is better than that delivered by a machine or software. So, don’t rely on price to help you select a translation service.

Past Performance
You can inspect the track record of the translation service company you’re planning to hire. Ask about past projects and clients. You can also check their website for customer reviews and testimonials and go through them to get an idea of the quality the service offers.

These are some of the things you have to consider when selecting a translation service. Keep them in mind, and you will be able to make the right choice.

Lost in Translation: Top 5 Languages Used on the Web

As you would know, English is by far the most widely used language on the internet, which is why over 55% of the websites currently use it in their content. The language also holds the top position when it comes to the number of users. Over 27% of all internet users speak English as their first language and generally browse for content in English as well. However, there are other languages that are growing in importance on the web.
Here are the top five languages, other than English, used on the web:

Russian

Around 6% of all websites on the internet are in Russian despite the fact that only 3% of internet users speak Russian. Businesses that want to target customers in Russia can use English-to-Russian translation services. After all, it is the second-most used language on the web.

German

Trailing Russian is German. With 5% of the websites and 4% of the users, German comes in third place.

Spanish

Nearly 8% of all internet users speak Spanish, but less than 5% of websites offer content in that language. Luckily, websites can easily target Spanish-speaking users by employing English-to-Spanish translation services. Using English-to-Spanish translation services enables you to target the third-largest group of internet users by language.

Chinese

Given their country’s large population, it is no surprise that the Chinese make up over 25% of all internet users despite having only 4.4% websites in their native tongue. This is a huge audience you can target through translation services.

French

French is just behind Chinese with 4.3% of the internet share. Close to 60 million internet users speak French and search for content in French. Professional English-to-French translation services are available if you want to create a multi-lingual website.

There are some other languages, like Italian, but you can always hire English-to-Italian translation services to cater to this segment of the world. So, expand your reach and incorporate these languages in your corporate website.

The Benefits of Translation Services for Businesses

The widespread use of the internet has given businesses the chance to target customers beyond borders. Using SEO and social media marketing, a business operating in the US can attract clients living in Asia or Australia. However, to target customers who don’t speak the language your content is in, you have to get it translated into their language. You can find professional translation companies to do the job for you.

Companies that provide translation services bring years of experience and expertise to the table. Their personnel are skilled at translating content into a number of languages without losing the core essence or meaning of the message. This way, a Spanish user doesn’t even realize that the piece of content he/she is reading in Spanish was originally written in English. Apart from these obvious reasons to use translation services, there are some other benefits they can provide to a business.

• A large percentage of internet users speak languages other than English. Chinese, Russian, German and Spanish are some of the most popular languages on the web today. Even in your country, you can target ethnic minority groups in a more appealing way by communicating with them in their language.

• You can create a multilingual website that has content in different languages by hiring a translation services company to do the job for you. This way, a single website can target a wider audience. As a result, not only will your online resource attract customers, but it will also improve your SEO results.

• According to a survey, companies that hired translation services had twice the increase in profit as compared to the ones that didn’t. Over 350 of the Fortune 500 companies penetrated a new market, domestically or internationally, by using translation services.

As you can see, there are numerous benefits of hiring a professional translation service for your business. So, gain an edge on your competitors by giving it a try.