Myths and Misconceptions About Copyeditors

Sometimes, copywriters don’t have the time to proofread, let alone edit their work. If you find yourself short on time, you can hire copyediting services to do your work instead. However, finding a good copyeditor online has become immensely difficult. For one, there are too many of them to choose from. Secondly, there are several myths about copyediting services.

To help you determine whether you’ve believed in a myth or a fact, here are the top misconceptions people have about copyeditors:

1. You Can Hire a Copyeditor for All Types of Projects
Perhaps the most common misconception about copyediting services is that they will take on any type of copywriting project you have, be it an eBook or website content. This is not the case at all. Copyediting services have editors who specialize in a certain type of project. In very rare cases, editors do take on projects outside their area of expertise but that isn’t the norm.

2. Copyeditors Do More Than Just Edit
Copyeditors only edit. They don’t proofread or make major structural changes to the copy you have written. Their job is to edit and that is what they do. They then pass on the copy to proofreaders and other specialists who deliver the final draft to you.

3. You Can Find an Experienced Copyeditor at the Eleventh Hour
Because there are a number of copyediting services available for you to select from, it shouldn’t be too hard to find a copyeditor at the last minute.
However, this too is a myth. The best copyediting services have a huge number of projects on their hands, so their copyeditors are booked up for weeks at a time. Surely you can find a copyeditor at the eleventh hour, but quality is not guaranteed in such cases.

These are some common myths about copyeditors along with their truths. So, don’t let these put you in more trouble in the future.

Lost in Translation: Top 5 Languages Used on the Web

As you would know, English is by far the most widely used language on the internet, which is why over 55% of the websites currently use it in their content. The language also holds the top position when it comes to the number of users. Over 27% of all internet users speak English as their first language and generally browse for content in English as well. However, there are other languages that are growing in importance on the web.
Here are the top five languages, other than English, used on the web:

Russian

Around 6% of all websites on the internet are in Russian despite the fact that only 3% of internet users speak Russian. Businesses that want to target customers in Russia can use English-to-Russian translation services. After all, it is the second-most used language on the web.

German

Trailing Russian is German. With 5% of the websites and 4% of the users, German comes in third place.

Spanish

Nearly 8% of all internet users speak Spanish, but less than 5% of websites offer content in that language. Luckily, websites can easily target Spanish-speaking users by employing English-to-Spanish translation services. Using English-to-Spanish translation services enables you to target the third-largest group of internet users by language.

Chinese

Given their country’s large population, it is no surprise that the Chinese make up over 25% of all internet users despite having only 4.4% websites in their native tongue. This is a huge audience you can target through translation services.

French

French is just behind Chinese with 4.3% of the internet share. Close to 60 million internet users speak French and search for content in French. Professional English-to-French translation services are available if you want to create a multi-lingual website.

There are some other languages, like Italian, but you can always hire English-to-Italian translation services to cater to this segment of the world. So, expand your reach and incorporate these languages in your corporate website.

The Importance of Content Writing for SEO

Search engine optimization (SEO) has become more challenging over the past couple of years, especially with Google updating its search algorithm from time to time. The introduction of updates such as Penguin and Panda has caused SEO professionals to reconsider the strategies they were using before as they are no longer relevant. However, one thing that remains constant is the importance of content. As marketers say, content is king and this fact hasn’t been truer as it is at present.

Quality content is a must if you want to take your website to the top of search engine rankings. The leading websites all employ professional content writing services to generate high-quality, relevant content that is interesting, engaging and at the same time capable of offering value to the readers. Value is what customers look for in a website, and you can provide that by getting content writing services onboard.

Moreover, content writing enables you to target more keywords than you can by using other SEO techniques. Experienced content writing professionals are adept at using the most valuable keywords in the content they create. In most cases, you might be able to get content writing companies that do the keyword research on their own.

Over the past year or so, Google has placed more emphasis on user experience. The way a user sees your website and the overall experience he/she enjoys has become a major ranking factor. Quality and valuable content is one of the components of user experience. So secure professional content writing services to get quality content for your website.

Creating and posting content is not a one-off gig. You have to come up with updated and fresh content from time to time. You can hire content writing services on a long-term contract, leaving you free to focus on the more important areas of your business.

Content writing might just be the most important factor for SEO, so why miss out on this opportunity to top search engine results?

The Benefits of Translation Services for Businesses

The widespread use of the internet has given businesses the chance to target customers beyond borders. Using SEO and social media marketing, a business operating in the US can attract clients living in Asia or Australia. However, to target customers who don’t speak the language your content is in, you have to get it translated into their language. You can find professional translation companies to do the job for you.

Companies that provide translation services bring years of experience and expertise to the table. Their personnel are skilled at translating content into a number of languages without losing the core essence or meaning of the message. This way, a Spanish user doesn’t even realize that the piece of content he/she is reading in Spanish was originally written in English. Apart from these obvious reasons to use translation services, there are some other benefits they can provide to a business.

• A large percentage of internet users speak languages other than English. Chinese, Russian, German and Spanish are some of the most popular languages on the web today. Even in your country, you can target ethnic minority groups in a more appealing way by communicating with them in their language.

• You can create a multilingual website that has content in different languages by hiring a translation services company to do the job for you. This way, a single website can target a wider audience. As a result, not only will your online resource attract customers, but it will also improve your SEO results.

• According to a survey, companies that hired translation services had twice the increase in profit as compared to the ones that didn’t. Over 350 of the Fortune 500 companies penetrated a new market, domestically or internationally, by using translation services.

As you can see, there are numerous benefits of hiring a professional translation service for your business. So, gain an edge on your competitors by giving it a try.

The Benefits of Online Content Writing Services

This is the year of content marketing. Never before has content enjoyed such importance in the world of online marketing. To make the most of content marketing, you need to first create high-quality content. If you don’t have the time or energy to create your own content, you can hire one of the several professional content writing services available online.
To assure you that you’re taking the right step, here are some benefits of online content writing services:

➢ More Traffic: Posting high-quality content on your website will improve its search engine ranking. As a result, it will show up on the first page in Google search results for your target keywords. Ultimately, the volume of traffic your website receives will increase, giving you more leads to convert into customers.

➢ More Time to Focus on Your Business: Hiring online content writing services frees up your time, allowing you to devote more time and effort to focusing on the more important areas of your business. For instance, if you are looking to expand, you can devote your complete attention towards expansion while leaving the writing to professionals.

➢ Regular Content: Content is important for online marketing, but stale content isn’t. Many websites have been guilty of not updating their content on a regular basis. This is something you don’t need to worry about. The online content writing services you hire will deliver regular and fresh content.

➢ An Edge on Your Competitors: If your competitors are not using content writing services, you can gain an edge on them by beating them to it. Content marketing has grown in importance and any business that doesn’t use it is missing out. So, don’t risk losing out to your competitors just because you don’t have quality online content writing services on board.

These are just some of the benefits you can enjoy by hiring professional online content writing services.