In the world of e-commerce, web traffic is everything. It’s the digital food that websites need to survive. But drawing visitors to your page is only half the task: You’ll also need to provide a reason for them to stay. Marketing studies reveal that more than 70 percent of people who leave a website never return. So, if you’re looking for ways to reduce your site's bounce rate, here are some proven ways to consider.
Driving traffic to your e-commerce page can be a challenging task. It's even harder if you recently launched your website or you're facing strong competition. To get over this hurdle, successful marketers rely on a blend of traffic-building strategies. The following is a list of the most effective options available today to drive customers to your e-commerce site.
Most e-commerce businesses don’t realize the value of content. This is because they believe that as long as they get their SEO done and offer quality products, they will be safe. However, without the right content to highlight what you have to offer and to get your message across to your target audience, you will struggle to retain visitors to your website. After all, the average person doesn’t spend more than a couple of seconds on a website. If he/she doesn’t find anything worth spending time on, they simply click away.
Writing a product description may seem like an easy task. After all, you only have to describe the features and benefits of a product. However, there are some common mistakes business owners make which reduce the efficacy of the content they write. This is especially true if they aren’t using product description writing services.
Search engine optimization (SEO) has become more challenging over the past couple of years, especially with Google updating its search algorithm from time to time. The introduction of updates such as Penguin and Panda has caused SEO professionals to reconsider the strategies they were using before as they are no longer relevant. However, one thing that remains constant is the importance of content. As marketers say, content is king and this fact hasn’t been truer as it is at present.