From the reviews of guests to a hotel’s visibility, hotel descriptions are pivotal to the hospitality industry. A hotel description paints a picture of accommodation and covers the unique aspects that are promised to potential guests.
Despite the need to craft compelling prose, stating accuracy is also crucial. Excessively sensational descriptions can disappoint hotel guests and make them leave negative feedback in return. Ensure that your hotel description is close to the experiences you deliver. It can also result in more social media engagement and positive reviews.
Though there are readers who devour content, many also prefer to skim and decide based on a general impression. To meet the needs of both types, you must know how to find balance. A hotel description needs to be precise, short, and informative. Its sentences and paragraphs should be short and simple.
The words and phrases like 'premier' and 'the best' have already flooded the internet. Readers might also not find them attractive and authentic. Instead, focus on sensory words and vivid vocabulary. These can include terms like tranquil, lively, and adventurous. They convey the same meaning and are more impactful.
Though the task is largely about describing hotels, an appealing hotel description has to also speak about the guest experience. For this, descriptions should include more of the benefits you are promising and less about the features the hotel has to offer. It should have potential customers as its target audience and help them imagine staying at your hotels
Beautiful imagery and compelling descriptions go hand in hand to enhance the experience of visitors to your site. Short descriptions with images can help by shortening the distance between a visitor to your site and a hotel booking. Pictures can also further allow your audience to visualize their experience beforehand.
An ideal hotel description should cover the following points:
An overview of the hotel property.
A description of the location.
A description of the room/accommodation.
Details about hotel amenities. When describing hotel rooms, you should emphasize space, views, layout, and comfort. Details should also include unique points such as the type of beds and bathroom and other available facilities.
Ideal descriptions for hotels on your site should include a checklist of features as outlined above, which you can expect from professional writers of Best hotel description writing services.