Writing a product description may seem like an easy task. After all, you only have to describe the features and benefits of a product. However, there are some common mistakes business owners make which reduce the efficacy of the content they write. This is especially true if they aren’t using product description writing services.
Product descriptions are important as they help attract customers and drive sales. However, they are only effective if they are well written. To help ensure that, here are three product description mistakes to avoid.
1. The Excessive Use of Business Jargon
Using business jargon is fine within the business. However, technical terms are difficult for your target audience to decipher and the message is lost on them. Product descriptions should be easy to understand. And to achieve that, you need to use common words rather than technical terminology. Hiring a content agency for product description writing services can help you avoid this problem.
2. The Lack of Empathy
The focus of the product description has to be on the customer, not your business. Product description writing service companies are bound to be aware of this while amateur writers may not be. The message you convey has to be empathetic towards your target audience. Focus on ‘you’ instead of ‘we’. For this, put yourself in the customer’s shoes and think how they perceive your product.
3. The Insertion of Weasel Words
Inserting weasel words into the copy is similar to using technical jargon. The difference is that weasel words are used to make the product sound exciting even if it is not. ‘Cutting edge’ and ‘state of the art’ are common examples of weasel words. Professional product description writing services usually refrain from using them, but not inexperienced writers.
You are bound to find all of these three mistakes in a single product description. If it is difficult for you to write product descriptions on your own and you don’t have anyone on your team to do the job for you, don’t hesitate to avail product description writing services. It will cost you a little, but it will result in high-quality, error-free copy that you can use without thinking twice.