Writing an Effective Restaurant Description

 

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Restaurant descriptions can go a long way. Readers get a clearer idea of what to expect when they step through the doors. An effective restaurant description might touch on key areas such as the restaurant’s ambiance, menu, and setting. It might also include information on dining specials. It all depends on your goals. Whether you’re working on a restaurant guide, updating your restaurant brand, or preparing promotional material, the following are some of the key elements to writing a restaurant description that works.

1. Describe the Type of Restaurant

A good way to start a description is by identifying the type of restaurant. While restaurants come in different forms, most fall into five broad niches:

  1. Casual dining
  2. Fine dining
  3. Contemporary casual
  4. Pub/sports bar
  5. Café/bistro

Each of these offers a different dining experience. For instance, casual-dining restaurants typically serve comfort bites in a relaxed space. In contrast, fine-dining restaurants serve upscale meals in refined dining rooms that might have a formal dress code. Sports bars are a popular pick with sports fans because they combine food with alcoholic beverages and TV entertainment. On the other hand, cafés and bistros offer coffee and pastries in relaxed, intimate surroundings that may also include an outdoor area.

2. Provide Details About the Restaurant Location

Improve your description by including details about any nearby landmarks. Guests can track down the dining spot using the landmark as a guide. Landmarks can also help diners plan their day. Restaurants located close to shopping districts tend to be popular with shoppers looking to refuel. And tourists are frequently on the lookout for great dining spots located near popular museums or local tourist attractions.

3. Cover the Restaurant Menu

This is a no-brainer. A good description should highlight the menu options offered by the restaurant. After all, meals are the heart and soul of every restaurant. Start by identifying the options. Does the restaurant serve contemporary fare, Italian cuisine, or French cuisine? Be sure to provide details on some of the signature dishes and dining favorites. Your description should include information on any weekly or daily specials. It should also have useful information on the menu options. Does the restaurant serve gluten-free dishes? Will visitors find low-calorie or low-fat cuisine? Are vegan dishes an option? If you’re covering an ethnic restaurant, be sure to use proper ethnic names with specialty dishes for added authenticity. Your description should also provide details on the beverage menu, including alcoholic and non-alcoholic options. And don’t forget to give readers an idea of the price range for standard items or meals.

4. Provide Information on Special Features

Wrap up your restaurant description by highlighting any special features that might appeal to specific diners. For instance, some family-style restaurants serve food in large platters, making them an excellent fit for group dining. Some restaurants have an open kitchen so guests can watch the chefs work their magic. Restaurants may also offer buffets during certain hours or happy hour specials. Once you’re done with your description, don’t forget to fact-check and review it. You could also get a second opinion by having it proofread by a professional editing service.

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