You can market your business to a global audience through the internet. However, the only way you can attract customers from around the world is if you communicate to them in their language. For this, you will need to bring in the big guns and hire a professional translation service. An experienced translator will translate your copy into French, Spanish, Russian or any other language you want. But not all translation services are made equal. So you need to evaluate a few factors to correctly select one for your business.
As you would know, English is by far the most widely used language on the internet, which is why over 55% of the websites currently use it in their content. The language also holds the top position when it comes to the number of users. Over 27% of all internet users speak English as their first language and generally browse for content in English as well. However, there are other languages that are growing in importance on the web.
The widespread use of the internet has given businesses the chance to target customers beyond borders. Using SEO and social media marketing, a business operating in the US can attract clients living in Asia or Australia. However, to target customers who don’t speak the language your content is in, you have to get it translated into their language. You can find professional translation companies to do the job for you.