Consistent style and voice are critical in a company's communications. A polished, uniformly accurate presentation makes the difference between material that's easily read and understood and material that distracts readers from the intended message. Consistency is also a part of all-important branding. A style sheet dramatically reduces room for inconsistencies and errors.

style sheet (or style guide) lists the style choices an editor or an organization has made for words, phrases, numbers, fonts, and conventions that apply or occur repeatedly in a document. For example, do you want to use "e-mail" or "email" throughout your presentation? It's your choice, but once made, it should be applied uniformly by everyone who works on the document (and within the company). With a style sheet, that's easy to do. Style sheets are invaluable once adopted. Creative Solutions develops them for in-house use or a particular project.

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